The “I” factor
by Mike Mehrle

“We” are all proud of our assembly or repair businesses and most of us have Web sites to promote it (if you don’t you should). Right now I am getting 100% of my repair jobs from the Internet off my Web site http://the-savvy-tech.com .

If you have a Web site, the content probably has a lot of the “I” word in it. Although you want your customers to know “you” are the one that can do it for them; the fact is they don’t really care! To hook visitors, you are much better off presenting yourself through your Web site as being bigger than you actually are. Once the customer hires your services, they really don’t care that it is just you (and maybe a few helpers if you have them).

The front page on any Web site is the most important! Make sure the content is unmistakably what you have to offer and TO THE POINT. Add more pages if you feel it necessary but keep your front (home page) clean. And by the way… this is where you, “SHOULD” have the logo to the network if you are a member.

If you have a registered company name (and you should) instead of saying, “I can assemble it for you”; it most definitely is better said, “The Savvy Tech (replace with your company name) is your source for professional and dependable assembly or repair services. It’s that simple and gains retention to your Web site.

If you are intent on using "I" for whatever reason (sometimes it is necessary)... that is OK, just make sure to let your visitor know that you are a part of national network (if indeed you are), where you are growing your business through the knowledge of hundreds of others just like you.

If you are not a part of our network and you claim to be; all a visitor needs to do is look up your listing. If it is not there... where does that put your creditability?

You ONLY get one or two sentences to grab the visitor’s attention before they leave and probably never come back.

Lots of cute graphics – this makes a Web site look novice and may cause the visitor to think that is also how you run your business.

Content is “the” most important key to any successful Web site and the business it represents; yet it seems to be ignored all too often. I have seen many Web sites that look like rush jobs where the content appears to be as if it were created in a chat room where there is no spell or grammar checks.

Hopefully this helps you to take a new look at your Web site and you will consider to rework and reword it to help you get business. My suggestion if you don’t… take the URL “off” your business cards; because it is probably causing more harm than good.

 

http://the-savvy-tech.com

 

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